Digiconquest, a personal project
I run digiconquest.com in my own time. It’s a small French site where I write about getting found online, for the businesses nobody else bothers writing for. It keeps me close to the technical side of the job and lets me try things I can’t try at work.
Why I started it
Fourteen years of selling advertising platforms taught me where the money sits. Agencies, trading desks and media owners build themselves around large budgets. That makes sense. It’s where the numbers work.
What stayed with me is who gets left out. Plumbers, bakers, market gardeners, framers, accountants working on their own. They would gain the most from being easy to find, and they are the ones nobody calls back. Their budget interests no agency, and most advice written for them assumes a marketing department behind the door.
These trades live on being seen. A shop has its window. A grower has a stall at the market. A joiner has neighbours who talk about him.
Then the street moved. Someone who needs a plumber at nine in the evening walks past no window. They type. That night, the businesses that exist are the ones a search engine can find. Ranking well is the modern shop sign, and it should be within reach of anyone who works for a living, not only of people who can pay an agency to get it.
So I write the guides I wish those owners could find. Plain language, no jargon. And I help the ones who want to go further.
What's on it
- Practical guides on a WordPress site: which kind of site to build, what a Google Ads budget really costs, which SEO tools are free, how to launch without wasting money.
- A content pipeline I built on the Claude API and MCP. It researches, drafts, runs the SEO checks and publishes.
- Somewhere to test SEO for real: structured data, page speed, internal links, and how AI assistants read and quote a page.
- A weekend habit. Curiosity pays for it, not a business plan.
What I bring back to work
Building the tool instead of waiting for one is a habit I have had at every job. An Excel and VBA forecasting model at Sizmek. A Power BI client dashboard at NANO Interactive that the team adopted as its QBR standard. A call-reporting format in Salesforce at Naitways. Digiconquest is the same instinct pointed at content and automation.
It keeps me sharp on things a sales role never exercises: search, structured data, automation, what large language models handle well and where they fall over. When a client asks what AI changes for their acquisition, I answer from having built something rather than from a vendor slide.