Skills, tools and interests

The same core skills follow me across adtech, B2B SaaS and cloud. Running a portfolio from onboarding through to renewal. Training client teams. Building the reporting that makes an account readable. Finding the growth that is already sitting inside an existing book.

One pattern has repeated for fourteen years: I build the tool, then the team picks it up. An Excel and VBA forecasting model at Sizmek. A Power BI client dashboard at NANO Interactive that became the team’s QBR standard. A Salesforce call-reporting format at Naitways. And now an AI content pipeline running on the Claude API.

Violin, one of William Nazarethian's personal interests outside work

Tools and platforms

  • CRM and pipeline: Salesforce, HubSpot
  • Customer support and engagement: Intercom, Zendesk, Brevo
  • Reporting and BI: Power BI, Datorama, Mixpanel, Google Analytics
  • Advertising platforms: Google Marketing Platform, Display & Video 360, The Trade Desk, Meta for Business
  • Modelling and forecasting: Excel, VBA
  • Project tracking and documentation: Jira, Confluence
  • Prospecting: LinkedIn Sales Navigator
  • Cloud and security stack sold: Veeam, VMware, Fortinet, Microsoft 365
  • Web and content: WordPress, Claude API and MCP automation

Beyond work

  • Violin: conservatory end-of-studies diploma, with advanced music theory training
  • Mathematics tutoring: three years with Complétude
  • AI and automation: built the content pipeline behind digiconquest.com on the Claude API and MCP
  • Property and energy diagnostics: full certification cycle awarded by Bureau Veritas Certification
Language proficiency

Languages

French and Armenian are my native languages. My English comes from four years working in London, then a decade of international portfolios run in English.

F R E N C H - N a t i v e
E N G L I S H - F l u e n t
A R M E N I A N - N a t i v e
G E R M A N - E l e m e n t a r y

Let's talk

Happy to talk about account management, customer success or client partnership roles in AdTech, B2B SaaS and cloud. Paris, remote or international.

Let's Get in Touch!