Professional Journey

An International Journey in Digital Advertising

With 14 years of international experience in digital advertising, I’ve collaborated with both agencies and brands, ranging from small businesses to global entities. 

An expert in cross-selling, upselling, sales enablement, and media trading, my experience spans both publisher adtech and agency sides of the industry. Always ready for new challenges.

What People Say (8 ratings)

5.0
Rated 5 out of 5
PARAGONE.AI
  • Paragone.ai is a social media marketing platform that supports the creation of cross-network campaigns. It encompasses a suite of tools for:
  • Cross-Network Campaigns
  • Budget Management
  • Performance Monitoring
  • Collaborative Reporting
  • Consolidated Analytics

Senior Customer Success Manager

  • Coordinating with Product & Technical Managers to review & improve customer experience
  • Collaborating with Sales Directors to assist as Sales Enablement new customers
  • Increased Top Brands’ platform usage by 35% including SNCF, SAMSUNG, UEFA, Longchamp by delivering actionable training and educational materials
  • Led 3 digital projects from initialisation to completion promoting the value of the products
  • Increased client renewal retention to above 90% for 27 highly strategic accounts including Havas, Publicis, Group M
  • Exceeded quarterly upsell targets by 20% (up to 600k€ / Quarter)
NANO interactive
  • Nano Interactive is an ad tech company that uses intent targeting to connect advertisers with relevant users when they’re most receptive based on multiple signals including online search.
  • Live Targeting
  • ID-Free Persona Solutions
  • Performance Monitoring
  • Collaborative Reporting

Senior Account Manager

  • Supported Account Executives to implement a client servicing for Brands and Agencies
  • Maintained monthly renewal rate above 98% by proactively developing a Power Bi dashboard as a self-served solution (Bouygues, PSA, Mercedes)
  • Improved client’s management reducing by 20% internal SLA with innovative processes for campaign launches & performance analysis
  • Publisher Partnership Management leading header bidding integration to refine Nano’s private market place (PMP)
Freewheel
  • FreeWheel’s Strata platform is a comprehensive tool for media planning, buying, stewardship, optimization, and billing across all forms of digital media.
  • Cross-Channel Optimization
  • Audience Targeting and Segmentation
  • Attribution Modeling
  • API Integration

Account Director

  • Liaised with Product Managers & Dev teams to improve experience on the SaaS platform
  • Communicated quarterly progress reports to senior management and stakeholders
  • Coordinated & enforced productivity standards permitting phase 2 API integration within 8 months
  • Conducted training sessions for key decision makers (platform adopted by 100% of users within a year)
rocketfuel
  • RocketFuel, part of Sizmek, is a programmatic ad network offering a user-friendly DSP with AI optimization control.
  • AI-Optimization​
  • Data-Centric Approach​
  • API Integration​
  • Enterprise and SaaS DNA​

Senior Account Manager

  • Coordinated with Sales, Ad-Oops and Analysts to constantly find a profitable solution
  • Managed a team of 3 campaign Managers
  • Proactive campaign’s up-sell with an average of 20% of incremental revenue for brands. (Marks & Spencer, Western Union, Tesco, TotalJobs, Vodafone)
  • Generated £800 000 additional revenue for the agency with a custom-built forecasting tool
LEGUIDE.COM
  • Ciao is a European-based online shopping portal, offering product reviews and price comparison. Acquired by Microsoft and later LeGuide Group. Very famous for:
  • User Reviews
  • Price Comparison
  • Broad Reach
  • Trust and Credibility
  • Purchase Link

Ad Operations - Traffic Manager

  • Conducted data analysis in collaboration with Sales to optimize inventory management & performances.
  • Set up & monitored retail media ads for Brands across seven markets on Ciao Website (28M impressions/month)
  • Cross-device lead: implemented a new inventory system to deliver Nokia’s first mobile campaign (2M impressions).
Microsoft
  • Microsoft Showcase is a media platform, similar to YouTube, featuring videos on new technologies, products, and event-related content, providing insights into Microsoft’s innovations and offerings.
  • Vast Content Library
  • Global Reach
  • Community Engagement

Video Marketing Manager

  • Coordinated and produced video content for Microsoft portals: interviews, demos, webinars & live events (MSDays, TechDays, E3....)
  • Optimized videos for search engines using keyword-enriched (SEO) descriptions and tags

Ready to take the next step?

If you’re interested in learning more about my work or discussing potential opportunities, I’d love to hear from you.
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